I'm Anna, a brand strategist specializing in luxury hospitality, residential properties, and design. Originally from Perth, Australia, I grew up surrounded by nature in Yallingup, where my family's hospitality venue sparked my appreciation for immersive, thoughtfully designed spaces.

With a background in psychology and marketing, I understand how people connect emotionally with places and brands. Over six years working across Australia, London, and New York, I've built campaigns for luxury properties, premium restaurants, and lifestyle brands—always focusing on strategic storytelling that drives results.

I'm drawn to the luxury design world, where spaces and experiences are transformative and fully immersive. Now based in New York, I'm focused on projects where design, marketing, and human connection create something meaningful.