Hi, I’m Anna!

I am a brand and marketing strategist with over five years’ experience building brands across luxury industries including lifestyle, property, hospitality, interiors, and fashion.

At my core, I’m curious. I love discovering new ideas, but more importantly, I love testing them. In my experience, when you put theories and creative ideas into practice, you often uncover outcomes better than you ever planned. This mix of curiosity, creativity, and experimentation is what drives my work.

I believe branding starts with people- whether it’s an audience, a community, or the owner of a business. My role is to listen, carve out the spark of an idea, and then use my creativity to materialize it into a brand world. What excites me most is building a full brand direction from scratch: crafting every detail so that the audience is fully immersed in a journey, not just a product or service.

My approach is collaborative and people-focused. I thrive on co-creating with other creatives, drawing inspiration from them, while also guiding and supporting teams with clarity and positivity. Colleagues often tell me I’m calm under pressure- I actually prefer the chaos, because that’s where sharp decision-making and the best outcomes often emerge.

For me, trust is the cornerstone of modern branding. Especially in today’s social-first world, trust is what gives audiences the confidence to try something new, engage with unusual experiences, and remain loyal. But trust isn’t won through gimmicks or manipulation- it’s earned through consistent creativity, intentional decisions, and staying true to values. That’s why I only work with brands I believe in: if I believe in them, I know I can make others believe in them too.

I see myself as both strategist and creative. A strong brand isn’t just a patchwork of campaigns or a trendy rebrand every few years. It’s something built over time, with values running consistently through every activation, partnership, and creative output. That consistency provides the foundation for innovation- when a brand is trusted, you can take risks, push boundaries, and surprise people, knowing your audience will come with you.

My career across different industries has given me a unique perspective. I often draw from one sector to elevate another- like approaching property from a hospitality lens, focusing on the experience and intangibles of living in a space, not just the visual design. Working with Way of Life in London cemented my passion for brand, especially the creative side- I love the process of taking a photoshoot from ideation to execution, then watching how audiences interpret and respond.

Looking ahead, I’m honing in on the fashion and lifestyle space. I’m drawn to brands that create curiosity and surprise, like Jacquemus, where every campaign subverts expectations and keeps you guessing. My goal is to work with luxury labels and visionary up-and-coming brands to create immersive experiences, bold activations, and creative campaigns that truly connect with people.

At the heart of everything I do is a belief that branding should intrigue, inspire, and invite people in. I build brands that feel aspirational yet authentic- worlds people want to be part of, not just buy into.